Rebrand Launches Bold New Era

The Jackson Rancheria Casino Resort rebrand kicked off in 2021, marking a fresh chapter for the iconic destination. The resort now boasts a sleek website, stylish casino floor, high-energy commercials, and a custom jingle. Together, these updates reflect a renewed focus on fun, class, and unforgettable experiences.

➡️ Learn more about Jackson Rancheria Casino Resort’s promotions here
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Creative Partnership Fuels New Commercials and Fresh Brand Voice

The rebrand began in 2020 when the Jackson Rancheria Marketing Team partnered with MJA Advertising. Their goal was simple: create commercials that are classy, fun, and a little cheeky—while still staying true to the brand’s welcoming personality.

Filming started on July 20, 2021, directly on the newly updated casino floor. It featured brand-new carpet and a reimagined layout. The shoot lasted three days and involved over 70 crew and cast members. Importantly, the production was supported by key departments such as Slots, Table Games, Security, Surveillance, and Facilities.

🎥 Watch our official commercial here and enjoy a behind-the-scenes look at the entire production process.

A Jingle to Remember: Setting the Soundtrack for the Rebrand

To match the energy of the visuals, the Jackson Rancheria Casino Resort rebrand also introduced a custom jingle, setting a playful yet upscale tone for the new brand. The music was produced by Scott Cooper (Executive Producer, MJA Advertising) and Mike Eckart (Composer/Producer), who crafted the piece while sailing off the California coast.

Recorded on July 6, 2021, the jingle features an all-star musical lineup:

  • Gregg Bissonette (Ringo Starr, Ray Charles) – drums

  • Phillip Ingram (Shrek, Sheena Easton) – vocals

  • Erm Navarro (Pitbull, Panic! At The Disco) – trombone

  • Javier Gonzalez (Mariah Carey, J.Lo) – trumpet

  • Tim Pierce (Michael Jackson, Phil Collins) – guitar

  • David Hughes (Burt Bacharach, Chaka Khan) – bass

The result? A high-energy jingle that guests can’t help but hum—and a defining moment in the Jackson Rancheria Casino Resort rebrand.

What’s Next for Jackson Rancheria Casino Resort?

This successful rebrand is only the beginning. As Jackson Rancheria continues to evolve, guests can expect even more exciting updates—from live entertainment to new dining experiences and expanded resort amenities.

📅 Stay up to date with the Jackson Rancheria events calendar
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